In order to ensure that every home and building is electrified - not just those owned by electrification or efficiency-obsessed owners - VoltHub discovered three major things that need to change as a result of a lengthy ethnographic research campaign.
- Every contractor needs to offer the electrified option
- Every home and building owner needs to be made aware of the electrified option
- Costs and benefits need to be clearly communicated
We started VoltHub to convince the average home and building owner - whether they care about the climate or not - to electrify. If, as a society, we don't do much to address the average owner, electrification adoption will slow. For our children and our children's children, we are not going to let that happen.
If we're going to get the average home or building owner to choose the electrified option, we need to meet them where they stand when their appliance breaks - when they research online and contact their local contractors in an emergency. VoltHub is building the tools to enable those very contractors to present the efficient option in a striking, often educational way, communicating the value of replacing the appliance with a heat pump rather than the gas equivalent.
For the contractor, this often means a pricier job with more profit.
For the home/building owner, the costs may be the same or even less if you factor in rebates, tax credits and long term cost savings.